Spice Tub
Hi, I’m Svenja. I started Spicetub in 2019 at our kitchen bench with a fresh baby in my arms, a busted spice rack and a big belief: flavour shouldn’t be hard. Today, our mixes help you cook fast, tasty food you feel good about—no chef hat needed.
Back in early 2019, halfway through my first pregnancy, we moved out of Elwood and I ditched a grim little spice twirl that we barely used. In its place: a hunt for flavour that was clean, fun and specific to everyday meals. The supermarket aisle felt… beige. Spices should be vibrant, inviting and creative.
We started mixing our own blends at home. I wanted fewer jars, more direction, and a quick “sprinkle and go.” I planned to keep perfecting forever—but when COVID hit, we launched. Why wait? We were already cooking with the mixes, so we shared them with you.
Spicetub has changed boxes and labels since then, but not the heart: help busy people cook food they’re proud of. Thanks for being here—your meals, from breakfast to dinner are about to get easier (and tastier).